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饿了么再投逾10亿元人民币支持优质商家

夏季外卖生意高峰即将到来,中国外卖巨头饿了么将再投入超过10亿元人民币(下同,1.78亿新元),加码抢滩品质外卖商家。

饿了么星期一(6月16日)在微信公众号发布消息,称打算全面升级“优店腾跃计划”,吸引线下优质锁品牌以及中小餐饮商家入驻。

贴文指出,公司将加码投入超过10亿元,在下来的三个月里出台一系列升级举措,包括提供新店最高3个月免佣,以及联合阿里生态流量资源提高曝光等福利。

中国外卖市场近期出现内卷式竞争,各平台不仅大幅降价让消费者得到实惠,也提供补贴增加商家们的盈利。此前,饿了么就于4月宣布补贴,推出“饿补超百亿”,美团、淘宝等竞争对手也都出台了闪购促销。

针对这个问题,中共中央机关报《人民日报》曾于5月26日发表评论称,合理竞争能让消费者得实惠,也保证企业获得足够利润继续创新;但低水平的“内卷式”竞争,则会导致多输结局。

#中国 #消费 #外卖 #饿了么



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饿了么再投逾10亿元人民币支持优质商家

夏季外卖生意高峰即将到来,中国外卖巨头饿了么将再投入超过10亿元人民币(下同,1.78亿新元),加码抢滩品质外卖商家。

饿了么星期一(6月16日)在微信公众号发布消息,称打算全面升级“优店腾跃计划”,吸引线下优质锁品牌以及中小餐饮商家入驻。

贴文指出,公司将加码投入超过10亿元,在下来的三个月里出台一系列升级举措,包括提供新店最高3个月免佣,以及联合阿里生态流量资源提高曝光等福利。

中国外卖市场近期出现内卷式竞争,各平台不仅大幅降价让消费者得到实惠,也提供补贴增加商家们的盈利。此前,饿了么就于4月宣布补贴,推出“饿补超百亿”,美团、淘宝等竞争对手也都出台了闪购促销。

针对这个问题,中共中央机关报《人民日报》曾于5月26日发表评论称,合理竞争能让消费者得实惠,也保证企业获得足够利润继续创新;但低水平的“内卷式”竞争,则会导致多输结局。

#中国 #消费 #外卖 #饿了么

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