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中国跨境电商平台Temu据报准备直接进军韩国市场

韩国媒体报道,中国电商巨企拼多多旗下跨境电商平台Temu正准备直接进军韩国市场。

综合韩联社和韩国《亚洲日报》星期一(2月10日)报道,韩国流通行业消息称,Temu正为直接进军韩国市场做准备。

据悉,Temu从去年底开始为人事、总务、营销、物流等核心岗位招聘韩国员工。Temu还准备在韩国构建综合物流系统,推进通过公开竞标与韩国主要物流企业签约的方案。

Temu于2023年7月开设韩国网站专注海淘业务,去年2月成立韩国分公司“Whaleco Korea LLC”。

业界认为,Temu近期采取的一系列措施与阿里巴巴旗下的全球速卖通(AliExpress)布局韩国市场的战略相似,可被视为加强本土化或直接进军韩国市场的筹备阶段。

全球速卖通2019年首次上线韩文销售网站。2023年8月,全球速卖通在韩国成立公司,并在当年下半年开始于当地招聘韩国员工。

据悉,Temu已迅速积累了大量用户。截至今年1月,Temu在韩国的活跃用户数量已达823万,仅排在韩国本土电商公司酷澎(Coupang)的3302万和全球速卖通的912万之后。

#拼多多 #中国 #电商



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中国跨境电商平台Temu据报准备直接进军韩国市场

韩国媒体报道,中国电商巨企拼多多旗下跨境电商平台Temu正准备直接进军韩国市场。

综合韩联社和韩国《亚洲日报》星期一(2月10日)报道,韩国流通行业消息称,Temu正为直接进军韩国市场做准备。

据悉,Temu从去年底开始为人事、总务、营销、物流等核心岗位招聘韩国员工。Temu还准备在韩国构建综合物流系统,推进通过公开竞标与韩国主要物流企业签约的方案。

Temu于2023年7月开设韩国网站专注海淘业务,去年2月成立韩国分公司“Whaleco Korea LLC”。

业界认为,Temu近期采取的一系列措施与阿里巴巴旗下的全球速卖通(AliExpress)布局韩国市场的战略相似,可被视为加强本土化或直接进军韩国市场的筹备阶段。

全球速卖通2019年首次上线韩文销售网站。2023年8月,全球速卖通在韩国成立公司,并在当年下半年开始于当地招聘韩国员工。

据悉,Temu已迅速积累了大量用户。截至今年1月,Temu在韩国的活跃用户数量已达823万,仅排在韩国本土电商公司酷澎(Coupang)的3302万和全球速卖通的912万之后。

#拼多多 #中国 #电商

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