Телеграмма от Максима Юрина

👀 25 слов, в которых заключена вся суть грамотного маркетинга

Люди готовы на всё ради тех, кто:

• Поощряет их мечты
«Red Bull gives you wings!» (Ред Булл окрыляет)

• Оправдывает их неудачи
Snickers. «Ты не ты, когда голоден!»

• Развеивает их страхи
Стоматологическая клиника. «Лучшее время для установки брекетов» (во время Ковида и масок).

• Подтверждают их подозрения
Поисковая система DuckDuckGo. «Google отслеживает вас, мы - нет!»

• Помогает бросать камни в их врагов
Лэйн Брайант осуждает кампанию Victoria's Secret «Я не ангел»
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Переведено и адаптированно отсюда.

#МАРКЕТИНГ #КОПИРАЙТИНГ

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Create: 2024-05-03
Last Update: 2024-07-04 14:05:55

BY Телеграмма от Максима Юрина

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Телеграмма от Максима Юрина Telegram | DID YOU KNOW?

How Does Bitcoin Work?

Bitcoin is built on a distributed digital record called a blockchain. As the name implies, blockchain is a linked body of data, made up of units called blocks that contain information about each and every transaction, including date and time, total value, buyer and seller, and a unique identifying code for each exchange. Entries are strung together in chronological order, creating a digital chain of blocks. “Once a block is added to the blockchain, it becomes accessible to anyone who wishes to view it, acting as a public ledger of cryptocurrency transactions,” says Stacey Harris, consultant for Pelicoin, a network of cryptocurrency ATMs. Blockchain is decentralized, which means it’s not controlled by any one organization. “It’s like a Google Doc that anyone can work on,” says Buchi Okoro, CEO and co-founder of African cryptocurrency exchange Quidax. “Nobody owns it, but anyone who has a link can contribute to it. And as different people update it, your copy also gets updated.”

Spiking bond yields driving sharp losses in tech stocks

A spike in interest rates since the start of the year has accelerated a rotation out of high-growth technology stocks and into value stocks poised to benefit from a reopening of the economy. The Nasdaq has fallen more than 10% over the past month as the Dow has soared to record highs, with a spike in the 10-year US Treasury yield acting as the main catalyst. It recently surged to a cycle high of more than 1.60% after starting the year below 1%. But according to Jim Paulsen, the Leuthold Group's chief investment strategist, rising interest rates do not represent a long-term threat to the stock market. Paulsen expects the 10-year yield to cross 2% by the end of the year. A spike in interest rates and its impact on the stock market depends on the economic backdrop, according to Paulsen. Rising interest rates amid a strengthening economy "may prove no challenge at all for stocks," Paulsen said.