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203/N #任天堂 #游戏

前段时间读了公司书架上的一本书《任天堂哲学》,里面有几处印象深刻。

横井军平:「过时」技术的当下思考。

当时任天堂的对手索尼等厂商,在游戏机上采用最先进技术,但横井坚持用单色屏幕而不是尚未成熟的彩色屏幕,更低成本,更久续航,更稳定,得以进入更多普通家庭。

好的创意,以及他们更为在意的昂贵的游戏梦想,不会因为廉价技术而掉色——不畏惧技术的「过时」,不刻意创新。

岩田聪&宫本茂:扩大游戏玩家群体。

打动家庭里的母亲,因为她们是游戏机能够进入家庭的关键。于是,任天堂游戏机主打的是更小更耐用,得像遥控器一样普通。不能发出噪音,否则会引起反感然后关闭电源——一直开着就能像电视一样随时玩起来。就是从这些不起眼但却关键的地方入手,逐渐无感地进入家庭。

然后就是拓展新群体,才能进一步扩大市场。在任天堂之前,谁能想到,游戏还能和健身关联起来?推出 Fit 相关游戏,串联了健康、家庭、互动等因素,越来越多的人不再把游戏等同于精神鸦片。



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203/N #任天堂 #游戏

前段时间读了公司书架上的一本书《任天堂哲学》,里面有几处印象深刻。

横井军平:「过时」技术的当下思考。

当时任天堂的对手索尼等厂商,在游戏机上采用最先进技术,但横井坚持用单色屏幕而不是尚未成熟的彩色屏幕,更低成本,更久续航,更稳定,得以进入更多普通家庭。

好的创意,以及他们更为在意的昂贵的游戏梦想,不会因为廉价技术而掉色——不畏惧技术的「过时」,不刻意创新。

岩田聪&宫本茂:扩大游戏玩家群体。

打动家庭里的母亲,因为她们是游戏机能够进入家庭的关键。于是,任天堂游戏机主打的是更小更耐用,得像遥控器一样普通。不能发出噪音,否则会引起反感然后关闭电源——一直开着就能像电视一样随时玩起来。就是从这些不起眼但却关键的地方入手,逐渐无感地进入家庭。

然后就是拓展新群体,才能进一步扩大市场。在任天堂之前,谁能想到,游戏还能和健身关联起来?推出 Fit 相关游戏,串联了健康、家庭、互动等因素,越来越多的人不再把游戏等同于精神鸦片。

BY 随机漫谈


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Pinterest (PINS) Stock Sinks As Market Gains

Pinterest (PINS) closed at $71.75 in the latest trading session, marking a -0.18% move from the prior day. This change lagged the S&P 500's daily gain of 0.1%. Meanwhile, the Dow gained 0.9%, and the Nasdaq, a tech-heavy index, lost 0.59%. Heading into today, shares of the digital pinboard and shopping tool company had lost 17.41% over the past month, lagging the Computer and Technology sector's loss of 5.38% and the S&P 500's gain of 0.71% in that time. Investors will be hoping for strength from PINS as it approaches its next earnings release. The company is expected to report EPS of $0.07, up 170% from the prior-year quarter. Our most recent consensus estimate is calling for quarterly revenue of $467.87 million, up 72.05% from the year-ago period.

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