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根据德勤的数字媒体趋势年度调查报告，消费者越来越多地选择将时间花在创作者驱动的娱乐和社交平台，而不是优质内容上。调查发现，56% 的 Z 世代和 43% 的千禧一代认为社交媒体内容“比传统电视节目和电影更有意义”，约半数人感觉相比电视名人或演员他们与社交媒体创作者建立了更紧密的个人联系。德勤会计师事务所副主席 China Widener 表示，想想传统媒体和社交媒体之间为争夺注意力和时间而展开的战争，Z 世代在社交平台上花费的时间增加了 54%，相当于平均每天约 50 分钟，而在传统电视和媒体上花费的时间减少了约 43 分钟。消费者同时使用这种两种服务，但在社交媒体平台上花费了更多的时间。调查发现，年轻消费者更信任创作者，与他们有更个人化的联系，这反过来又促进了广告参与度。调查还发现，消费者对付费流媒体服务所提供的价值越来越不满意，41% 的人表示内容达不到其价值。 hollywoodreporter：In Warning Sign for Hollywood, Younger Consumers Are Choosing Creator Content Over Premium TV and Movies
根据德勤的数字媒体趋势年度调查报告，消费者越来越多地选择将时间花在创作者驱动的娱乐和社交平台，而不是优质内容上。调查发现，56% 的 Z 世代和 43% 的千禧一代认为社交媒体内容“比传统电视节目和电影更有意义”，约半数人感觉相比电视名人或演员他们与社交媒体创作者建立了更紧密的个人联系。德勤会计师事务所副主席 China Widener 表示，想想传统媒体和社交媒体之间为争夺注意力和时间而展开的战争，Z 世代在社交平台上花费的时间增加了 54%，相当于平均每天约 50 分钟，而在传统电视和媒体上花费的时间减少了约 43 分钟。消费者同时使用这种两种服务，但在社交媒体平台上花费了更多的时间。调查发现，年轻消费者更信任创作者，与他们有更个人化的联系，这反过来又促进了广告参与度。调查还发现，消费者对付费流媒体服务所提供的价值越来越不满意，41% 的人表示内容达不到其价值。 hollywoodreporter：In Warning Sign for Hollywood, Younger Consumers Are Choosing Creator Content Over Premium TV and Movies
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“To the extent it is used I fear it’s often for illicit finance. It’s an extremely inefficient way of conducting transactions, and the amount of energy that’s consumed in processing those transactions is staggering,” the former Fed chairwoman said. Yellen’s comments have been cited as a reason for bitcoin’s recent losses. However, Yellen’s assessment of bitcoin as a inefficient medium of exchange is an important point and one that has already been raised in the past by bitcoin bulls. Using a volatile asset in exchange for goods and services makes little sense if the asset can tumble 10% in a day, or surge 80% over the course of a two months as bitcoin has done in 2021, critics argue. To put a finer point on it, over the past 12 months bitcoin has registered 8 corrections, defined as a decline from a recent peak of at least 10% but not more than 20%, and two bear markets, which are defined as falls of 20% or more, according to Dow Jones Market Data.
Spiking bond yields driving sharp losses in tech stocks
A spike in interest rates since the start of the year has accelerated a rotation out of high-growth technology stocks and into value stocks poised to benefit from a reopening of the economy. The Nasdaq has fallen more than 10% over the past month as the Dow has soared to record highs, with a spike in the 10-year US Treasury yield acting as the main catalyst. It recently surged to a cycle high of more than 1.60% after starting the year below 1%. But according to Jim Paulsen, the Leuthold Group's chief investment strategist, rising interest rates do not represent a long-term threat to the stock market. Paulsen expects the 10-year yield to cross 2% by the end of the year.
A spike in interest rates and its impact on the stock market depends on the economic backdrop, according to Paulsen. Rising interest rates amid a strengthening economy "may prove no challenge at all for stocks," Paulsen said.
