根据德勤的数字媒体趋势年度调查报告,消费者越来越多地选择将时间花在创作者驱动的娱乐和社交平台,而不是优质内容上。调查发现,56% 的 Z 世代和 43% 的千禧一代认为社交媒体内容“比传统电视节目和电影更有意义”,约半数人感觉相比电视名人或演员他们与社交媒体创作者建立了更紧密的个人联系。德勤会计师事务所副主席 China Widener 表示,想想传统媒体和社交媒体之间为争夺注意力和时间而展开的战争,Z 世代在社交平台上花费的时间增加了 54%,相当于平均每天约 50 分钟,而在传统电视和媒体上花费的时间减少了约 43 分钟。消费者同时使用这种两种服务,但在社交媒体平台上花费了更多的时间。调查发现,年轻消费者更信任创作者,与他们有更个人化的联系,这反过来又促进了广告参与度。调查还发现,消费者对付费流媒体服务所提供的价值越来越不满意,41% 的人表示内容达不到其价值。 hollywoodreporter:In Warning Sign for Hollywood, Younger Consumers Are Choosing Creator Content Over Premium TV and Movies
根据德勤的数字媒体趋势年度调查报告,消费者越来越多地选择将时间花在创作者驱动的娱乐和社交平台,而不是优质内容上。调查发现,56% 的 Z 世代和 43% 的千禧一代认为社交媒体内容“比传统电视节目和电影更有意义”,约半数人感觉相比电视名人或演员他们与社交媒体创作者建立了更紧密的个人联系。德勤会计师事务所副主席 China Widener 表示,想想传统媒体和社交媒体之间为争夺注意力和时间而展开的战争,Z 世代在社交平台上花费的时间增加了 54%,相当于平均每天约 50 分钟,而在传统电视和媒体上花费的时间减少了约 43 分钟。消费者同时使用这种两种服务,但在社交媒体平台上花费了更多的时间。调查发现,年轻消费者更信任创作者,与他们有更个人化的联系,这反过来又促进了广告参与度。调查还发现,消费者对付费流媒体服务所提供的价值越来越不满意,41% 的人表示内容达不到其价值。 hollywoodreporter:In Warning Sign for Hollywood, Younger Consumers Are Choosing Creator Content Over Premium TV and Movies
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Durov said on his Telegram channel today that the two and a half year blockchain and crypto project has been put to sleep. Ironically, after leaving Russia because the government wanted his encryption keys to his social media firm, Durov’s cryptocurrency idea lost steam because of a U.S. court. “The technology we created allowed for an open, free, decentralized exchange of value and ideas. TON had the potential to revolutionize how people store and transfer funds and information,” he wrote on his channel. “Unfortunately, a U.S. court stopped TON from happening.”
If riding a bucking bronco is your idea of fun, you’re going to love what the stock market has in store. Consider this past week’s ride a preview.The week’s action didn’t look like much, if you didn’t know better. The Dow Jones Industrial Average rose 213.12 points or 0.6%, while the S&P 500 advanced 0.5%, and the Nasdaq Composite ended little changed.