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食品广告如何影响儿童体重

2025-06-23 14:20 by 西塔甘达

儿童肥胖已成为全球公共卫生危机,而食品广告被认为是重要的环境驱动因素。最新证据显示,儿童每天接触的食品广告中超过 90% 推广的是高脂高糖产品,其中数字营销通过社交媒体、游戏平台等渠道实现精准投放,每小时可达 17.4 次曝光。这种暴露不仅改变饮食行为,更通过激活大脑奖赏系统(如杏仁核和前额叶皮层)形成持久影响。全球监测数据显示,儿童电视频道中 23% 的广告涉及食品,且不健康产品占比高达健康食品的 4 倍。数字时代带来新挑战:墨西哥青少年45分钟屏幕记录显示 69.5% 接触食品广告,每周中位数达 47.3 次;澳大利亚研究推算青少年每周接触 168.4 次数字食品广告,其中 99.5% 不符合 WHO 营养标准。食品品牌采用"健康洗白"(health-washing)和"绿色伪装"(green-washing)等策略增强吸引力。TikTok 营销中 87% 视频使用品牌标识,25% 启用网红代言;Instagram 广告通过青少年流行语和明亮色彩实现精准触达。值得注意的是,参与互动(点赞/分享)会放大广告效应,美国 70% 青少年主动参与食品品牌社交互动,形成"非官方品牌大使"现象。荟萃分析证实,食品广告暴露使儿童即时能量摄入增加 57.7kcal,接近导致体重增长的每日能量差(110-165kcal)。神经影像研究显示,不健康食品广告比健康食品引发更强的脑区激活。

link.springer.com/article/10.1007/s13679-025-00648-6
ebiotrade 综述:减少儿童接触食品广告能否预防不健康的体重增加?

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食品广告如何影响儿童体重

2025-06-23 14:20 by 西塔甘达

儿童肥胖已成为全球公共卫生危机,而食品广告被认为是重要的环境驱动因素。最新证据显示,儿童每天接触的食品广告中超过 90% 推广的是高脂高糖产品,其中数字营销通过社交媒体、游戏平台等渠道实现精准投放,每小时可达 17.4 次曝光。这种暴露不仅改变饮食行为,更通过激活大脑奖赏系统(如杏仁核和前额叶皮层)形成持久影响。全球监测数据显示,儿童电视频道中 23% 的广告涉及食品,且不健康产品占比高达健康食品的 4 倍。数字时代带来新挑战:墨西哥青少年45分钟屏幕记录显示 69.5% 接触食品广告,每周中位数达 47.3 次;澳大利亚研究推算青少年每周接触 168.4 次数字食品广告,其中 99.5% 不符合 WHO 营养标准。食品品牌采用"健康洗白"(health-washing)和"绿色伪装"(green-washing)等策略增强吸引力。TikTok 营销中 87% 视频使用品牌标识,25% 启用网红代言;Instagram 广告通过青少年流行语和明亮色彩实现精准触达。值得注意的是,参与互动(点赞/分享)会放大广告效应,美国 70% 青少年主动参与食品品牌社交互动,形成"非官方品牌大使"现象。荟萃分析证实,食品广告暴露使儿童即时能量摄入增加 57.7kcal,接近导致体重增长的每日能量差(110-165kcal)。神经影像研究显示,不健康食品广告比健康食品引发更强的脑区激活。

link.springer.com/article/10.1007/s13679-025-00648-6
ebiotrade 综述:减少儿童接触食品广告能否预防不健康的体重增加?

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