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马斯克威胁起诉广告商取得部分成效

2025-06-13 15:26 by 人猿泰山之智斗恐龙

对于停止在 X 平台上投放广告的企业,马斯克(Elon Musk)采取了起诉或威胁起诉的策略。根据 WSJ 的报告,
这一策略取得了部分成效。2022 年起不再投放广告的 Verizon 公司在去年底被通知,如果再不投广告就要被起诉。Verizon 随后承诺今年将至少投入 1000 万美元(这一数额仍然远远低于 2020 年的 8000 万美元)。时尚公司拉夫·劳伦 (Ralph Lauren)在收到起诉威胁之后也同意恢复投放广告。至少有六家企业因为面临起诉威胁或施压策略而与 X 达成了广告交易。X 是亚马逊云服务 AWS 的客户,但它拖欠了应付款项,并以此为筹码要求
亚马逊投放广告。在 CEO Andy Jassy 的参与下,亚马逊最后同意扩大对 X 的广告支出。X 今年 2 月将乐高公司以及和 Pinterest 加入到起诉名单中,但两家公司拒绝屈服。

arstechnica.com/tech-policy/2025/06/verizon-bought-10m-in-ads-on-x-to-avoid-lawsuit-from-musk-report-says/

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马斯克威胁起诉广告商取得部分成效

2025-06-13 15:26 by 人猿泰山之智斗恐龙

对于停止在 X 平台上投放广告的企业,马斯克(Elon Musk)采取了起诉或威胁起诉的策略。根据 WSJ 的报告,
这一策略取得了部分成效。2022 年起不再投放广告的 Verizon 公司在去年底被通知,如果再不投广告就要被起诉。Verizon 随后承诺今年将至少投入 1000 万美元(这一数额仍然远远低于 2020 年的 8000 万美元)。时尚公司拉夫·劳伦 (Ralph Lauren)在收到起诉威胁之后也同意恢复投放广告。至少有六家企业因为面临起诉威胁或施压策略而与 X 达成了广告交易。X 是亚马逊云服务 AWS 的客户,但它拖欠了应付款项,并以此为筹码要求
亚马逊投放广告。在 CEO Andy Jassy 的参与下,亚马逊最后同意扩大对 X 的广告支出。X 今年 2 月将乐高公司以及和 Pinterest 加入到起诉名单中,但两家公司拒绝屈服。

arstechnica.com/tech-policy/2025/06/verizon-bought-10m-in-ads-on-x-to-avoid-lawsuit-from-musk-report-says/

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