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为什么我们遵守规则?

2025-05-29 13:40 by 追光的孩子

为什么我们会遵守规则?传统经济学观点认为是外部激励。但欧洲多所大学的研究人员通过一系列实验挑战了这一观点。实验参与者逾 14,000 名,研究人员发现,人们遵守规则是因为他们认为这么做是正确的——即使打破规则会带来个人利益且不会对他人造成伤害。研究人员称,遵守规则是因为对规则的内在尊重和满足社会期望的渴望。在其中一项实验中,参与者处于匿名孤立的环境中,获得了一个极大诱惑的机会打破规则。虽然打破规则不会有任何代价,但结果显示 55%-70% 的人选择遵守规则。这表明有很大一部分人内化了遵守规则的责任感——研究人员称之为无条件遵守规则。进一步的实验测试了社会期望的力量,结果表明参与者期望他人遵守规则,并认为此类行为具有社会适宜性(socially appropriate)。

www.nature.com/articles/s41562-025-02196-4
www.uva.nl/shared-content/uva/en/news/news/2025/05/why-we-follow-rules---even-when-no-ones-watching.html

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为什么我们遵守规则?

2025-05-29 13:40 by 追光的孩子

为什么我们会遵守规则?传统经济学观点认为是外部激励。但欧洲多所大学的研究人员通过一系列实验挑战了这一观点。实验参与者逾 14,000 名,研究人员发现,人们遵守规则是因为他们认为这么做是正确的——即使打破规则会带来个人利益且不会对他人造成伤害。研究人员称,遵守规则是因为对规则的内在尊重和满足社会期望的渴望。在其中一项实验中,参与者处于匿名孤立的环境中,获得了一个极大诱惑的机会打破规则。虽然打破规则不会有任何代价,但结果显示 55%-70% 的人选择遵守规则。这表明有很大一部分人内化了遵守规则的责任感——研究人员称之为无条件遵守规则。进一步的实验测试了社会期望的力量,结果表明参与者期望他人遵守规则,并认为此类行为具有社会适宜性(socially appropriate)。

www.nature.com/articles/s41562-025-02196-4
www.uva.nl/shared-content/uva/en/news/news/2025/05/why-we-follow-rules---even-when-no-ones-watching.html

#科学

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