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戴尔因涨价打折结果还更贵的营销策略被罚 650 万美元

2023-08-15 11:08 by 去月球

电商网站展示的商品通常有一个标价和折扣价,标价还会加上一个删除线,以向客户表明现在购买可享受折扣价。但很多时候这个标价是务虚的,可能比原本的价格要高得多,而有时候所谓的折扣价可能比通常的价格还贵。澳大利亚竞争与消费者委员会 (ACCC) 宣布,戴尔澳大利亚公司因在其网站上就显示器的折扣价做出虚假和误导性陈述而被罚款 1000 万澳元,约 649 万美元。ACCC 是在去年 11 月对戴尔澳大利亚展开调查。澳大利亚法院命令戴尔向其客户提供全额或部分退款。ACCC 称戴尔已经开始联络客户,商讨退款事宜。

https://arstechnica.com/gadgets/2023/08/dell-fined-6-5m-after-admitting-it-made-overpriced-monitors-look-discounted/

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戴尔因涨价打折结果还更贵的营销策略被罚 650 万美元

2023-08-15 11:08 by 去月球

电商网站展示的商品通常有一个标价和折扣价,标价还会加上一个删除线,以向客户表明现在购买可享受折扣价。但很多时候这个标价是务虚的,可能比原本的价格要高得多,而有时候所谓的折扣价可能比通常的价格还贵。澳大利亚竞争与消费者委员会 (ACCC) 宣布,戴尔澳大利亚公司因在其网站上就显示器的折扣价做出虚假和误导性陈述而被罚款 1000 万澳元,约 649 万美元。ACCC 是在去年 11 月对戴尔澳大利亚展开调查。澳大利亚法院命令戴尔向其客户提供全额或部分退款。ACCC 称戴尔已经开始联络客户,商讨退款事宜。

https://arstechnica.com/gadgets/2023/08/dell-fined-6-5m-after-admitting-it-made-overpriced-monitors-look-discounted/

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