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Threads 的活跃用户数再次下跌一半

2023-07-29 18:51 by 空气的颜色

Meta 旗下的微博客服务 Threads 的活跃用户数再次下跌一半。Threads 于 7 月 5 日上线,因用户对马斯克 (Elon Musk)在 Twitter 管理上的做法不满,它在五天内吸引了逾亿用户注册。但 Threads 未能留住绝大部分用户。SimilarWeb 的数据显示,Android 版 Threads 的日活跃用户从 7 月 7 日的 4900 万下降到 7 月 14 日的 2360 万,7 月 23 日再次减少近半降至 1260 万。 iOS 版本的数据还没有,但趋势预计类似。Meta CEO 扎克伯格 (Mark Zuckerberg) 证实了活跃用户下降,但他告诉员工保留率比预计的要高,是正常现象,随着包括桌面版本和搜索等更多功能的加入,用户保留率会增长。

https://www.similarweb.com/blog/insights/social-media-news/twitter-threads/
https://www.reuters.com/business/media-telecom/meta-plans-retention-hooks-threads-more-than-half-users-leave-app-2023-07-28/

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Threads 的活跃用户数再次下跌一半

2023-07-29 18:51 by 空气的颜色

Meta 旗下的微博客服务 Threads 的活跃用户数再次下跌一半。Threads 于 7 月 5 日上线,因用户对马斯克 (Elon Musk)在 Twitter 管理上的做法不满,它在五天内吸引了逾亿用户注册。但 Threads 未能留住绝大部分用户。SimilarWeb 的数据显示,Android 版 Threads 的日活跃用户从 7 月 7 日的 4900 万下降到 7 月 14 日的 2360 万,7 月 23 日再次减少近半降至 1260 万。 iOS 版本的数据还没有,但趋势预计类似。Meta CEO 扎克伯格 (Mark Zuckerberg) 证实了活跃用户下降,但他告诉员工保留率比预计的要高,是正常现象,随着包括桌面版本和搜索等更多功能的加入,用户保留率会增长。

https://www.similarweb.com/blog/insights/social-media-news/twitter-threads/
https://www.reuters.com/business/media-telecom/meta-plans-retention-hooks-threads-more-than-half-users-leave-app-2023-07-28/

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