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203/N #任天堂 #游戏

前段时间读了公司书架上的一本书《任天堂哲学》,里面有几处印象深刻。

横井军平:「过时」技术的当下思考。

当时任天堂的对手索尼等厂商,在游戏机上采用最先进技术,但横井坚持用单色屏幕而不是尚未成熟的彩色屏幕,更低成本,更久续航,更稳定,得以进入更多普通家庭。

好的创意,以及他们更为在意的昂贵的游戏梦想,不会因为廉价技术而掉色——不畏惧技术的「过时」,不刻意创新。

岩田聪&宫本茂:扩大游戏玩家群体。

打动家庭里的母亲,因为她们是游戏机能够进入家庭的关键。于是,任天堂游戏机主打的是更小更耐用,得像遥控器一样普通。不能发出噪音,否则会引起反感然后关闭电源——一直开着就能像电视一样随时玩起来。就是从这些不起眼但却关键的地方入手,逐渐无感地进入家庭。

然后就是拓展新群体,才能进一步扩大市场。在任天堂之前,谁能想到,游戏还能和健身关联起来?推出 Fit 相关游戏,串联了健康、家庭、互动等因素,越来越多的人不再把游戏等同于精神鸦片。



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203/N #任天堂 #游戏

前段时间读了公司书架上的一本书《任天堂哲学》,里面有几处印象深刻。

横井军平:「过时」技术的当下思考。

当时任天堂的对手索尼等厂商,在游戏机上采用最先进技术,但横井坚持用单色屏幕而不是尚未成熟的彩色屏幕,更低成本,更久续航,更稳定,得以进入更多普通家庭。

好的创意,以及他们更为在意的昂贵的游戏梦想,不会因为廉价技术而掉色——不畏惧技术的「过时」,不刻意创新。

岩田聪&宫本茂:扩大游戏玩家群体。

打动家庭里的母亲,因为她们是游戏机能够进入家庭的关键。于是,任天堂游戏机主打的是更小更耐用,得像遥控器一样普通。不能发出噪音,否则会引起反感然后关闭电源——一直开着就能像电视一样随时玩起来。就是从这些不起眼但却关键的地方入手,逐渐无感地进入家庭。

然后就是拓展新群体,才能进一步扩大市场。在任天堂之前,谁能想到,游戏还能和健身关联起来?推出 Fit 相关游戏,串联了健康、家庭、互动等因素,越来越多的人不再把游戏等同于精神鸦片。

BY 随机漫谈


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Telegram hopes to raise $1bn with a convertible bond private placement

The super secure UAE-based Telegram messenger service, developed by Russian-born software icon Pavel Durov, is looking to raise $1bn through a bond placement to a limited number of investors from Russia, Europe, Asia and the Middle East, the Kommersant daily reported citing unnamed sources on February 18, 2021.The issue reportedly comprises exchange bonds that could be converted into equity in the messaging service that is currently 100% owned by Durov and his brother Nikolai.Kommersant reports that the price of the conversion would be at a 10% discount to a potential IPO should it happen within five years.The minimum bond placement is said to be set at $50mn, but could be lowered to $10mn. Five-year bonds could carry an annual coupon of 7-8%.

That growth environment will include rising inflation and interest rates. Those upward shifts naturally accompany healthy growth periods as the demand for resources, products and services rise. Importantly, the Federal Reserve has laid out the rationale for not interfering with that natural growth transition.It's not exactly a fad, but there is a widespread willingness to pay up for a growth story. Classic fundamental analysis takes a back seat. Even negative earnings are ignored. In fact, positive earnings seem to be a limiting measure, producing the question, "Is that all you've got?" The preference is a vision of untold riches when the exciting story plays out as expected.

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