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根据德勤的数字媒体趋势年度调查报告，消费者越来越多地选择将时间花在创作者驱动的娱乐和社交平台，而不是优质内容上。调查发现，56% 的 Z 世代和 43% 的千禧一代认为社交媒体内容“比传统电视节目和电影更有意义”，约半数人感觉相比电视名人或演员他们与社交媒体创作者建立了更紧密的个人联系。德勤会计师事务所副主席 China Widener 表示，想想传统媒体和社交媒体之间为争夺注意力和时间而展开的战争，Z 世代在社交平台上花费的时间增加了 54%，相当于平均每天约 50 分钟，而在传统电视和媒体上花费的时间减少了约 43 分钟。消费者同时使用这种两种服务，但在社交媒体平台上花费了更多的时间。调查发现，年轻消费者更信任创作者，与他们有更个人化的联系，这反过来又促进了广告参与度。调查还发现，消费者对付费流媒体服务所提供的价值越来越不满意，41% 的人表示内容达不到其价值。 hollywoodreporter：In Warning Sign for Hollywood, Younger Consumers Are Choosing Creator Content Over Premium TV and Movies
根据德勤的数字媒体趋势年度调查报告，消费者越来越多地选择将时间花在创作者驱动的娱乐和社交平台，而不是优质内容上。调查发现，56% 的 Z 世代和 43% 的千禧一代认为社交媒体内容“比传统电视节目和电影更有意义”，约半数人感觉相比电视名人或演员他们与社交媒体创作者建立了更紧密的个人联系。德勤会计师事务所副主席 China Widener 表示，想想传统媒体和社交媒体之间为争夺注意力和时间而展开的战争，Z 世代在社交平台上花费的时间增加了 54%，相当于平均每天约 50 分钟，而在传统电视和媒体上花费的时间减少了约 43 分钟。消费者同时使用这种两种服务，但在社交媒体平台上花费了更多的时间。调查发现，年轻消费者更信任创作者，与他们有更个人化的联系，这反过来又促进了广告参与度。调查还发现，消费者对付费流媒体服务所提供的价值越来越不满意，41% 的人表示内容达不到其价值。 hollywoodreporter：In Warning Sign for Hollywood, Younger Consumers Are Choosing Creator Content Over Premium TV and Movies
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I have no inside knowledge of a potential stock listing of the popular anti-Whatsapp messaging app, Telegram. But I know this much, judging by most people I talk to, especially crypto investors, if Telegram ever went public, people would gobble it up. I know I would. I’m waiting for it. So is Sergei Sergienko, who claims he owns $800,000 of Telegram’s pre-initial coin offering (ICO) tokens. “If Telegram does a SPAC IPO, there would be demand for this issue. It would probably outstrip the interest we saw during the ICO. Why? Because as of right now Telegram looks like a liberal application that can accept anyone - right after WhatsApp and others have turn on the censorship,” he says.
Telegram is riding high, adding tens of million of users this year. Now the bill is coming due.Telegram is one of the few significant social-media challengers to Facebook Inc., FB -1.90% on a trajectory toward one billion users active each month by the end of 2022, up from roughly 550 million today.
