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中国酒类流通协会主席团副主席刘员:中国酒类市场从 “分散” 走向 “集约”
3 月 20 日,由中国酒类流通协会指导,四川省酒类流通协会、吉林省酒类流通协会主办的 “南酒北参 健康同行” 中国酒业创新发展大会在成都召开,中国酒类流通协会主席团副主席刘员表示,全球烈酒市场重构价值话语权,让世界不仅喝中国酒,更懂中国味。他认为,当前中国酒业正站在历史性转折点上,呈现出中国酒类市场从 “分散” 走向 “集约” 和消费需求从大众化到个性化、健康化的变迁。当下,以 95、00 后为代表的 Z 世代正逐渐成为消费主力,酒类消费逐渐从 “千人一面” 到 “我的酒杯我做主”,新兴年轻消费群体更注重功能、个性、健康为特征的 “轻饮酒” 文化。



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中国酒类流通协会主席团副主席刘员:中国酒类市场从 “分散” 走向 “集约”
3 月 20 日,由中国酒类流通协会指导,四川省酒类流通协会、吉林省酒类流通协会主办的 “南酒北参 健康同行” 中国酒业创新发展大会在成都召开,中国酒类流通协会主席团副主席刘员表示,全球烈酒市场重构价值话语权,让世界不仅喝中国酒,更懂中国味。他认为,当前中国酒业正站在历史性转折点上,呈现出中国酒类市场从 “分散” 走向 “集约” 和消费需求从大众化到个性化、健康化的变迁。当下,以 95、00 后为代表的 Z 世代正逐渐成为消费主力,酒类消费逐渐从 “千人一面” 到 “我的酒杯我做主”,新兴年轻消费群体更注重功能、个性、健康为特征的 “轻饮酒” 文化。

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