2024 年，近 60% 的 Google 搜索无需点击即可结束研究人员发现大多数 Google 搜索（美国为 58.5%，欧盟为 59.7%）都会导致零点击——即用户结束会话或输入新查询而未点击任何结果的情况。零点击的意义在于会影响 Google 搜索排名。这在 Google 反垄断审判期间得到了证实，并且 Google 搜索泄密事件的调查结果也表明了这一点。在美国，每 1

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2024 年，近 60% 的 Google 搜索无需点击即可结束

研究人员发现大多数 Google 搜索（美国为 58.5%，欧盟为 59.7%）都会导致零点击——即用户结束会话或输入新查询而未点击任何结果的情况。

零点击的意义在于会影响 Google 搜索排名。这在 Google 反垄断审判期间得到了证实，并且 Google 搜索泄密事件的调查结果也表明了这一点。在美国，每 1,000 次 Google 搜索中，有 360 次点击进入开放网络；在欧盟，这一数字为 374。虽然我每天谷歌搜索的具体次数未知，但多个网站估计这个数字是 85 亿次。这意味着每天有超过 30 亿次点击进入美国的开放网络

这一结果有助于用户了解搜索者不断变化的行为，因为 Google 正更多地转向成为答案引擎而不是搜索引擎。

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